The much awaited audio launch function for the film 'Saroja' is slated to happen on the 14th of July at 6 pm at the Chennai Trade Center Convention Hall in Nandambakkam.
Invitations have been handed out. One look at it and the word that hits the mind is CREATIVE. This refreshing invitation has been designed as a tabloid-size newspaper bearing the title 'THE TIMES OF SAROJA' and contains news articles about the film. None of the articles actually are from a direct perspective.
All articles such as 'Chemical Lorry Overturns' and 'Uncovering the Suspects' have been presented as though a huge event had happened hampering normal life and the prime suspect behind all these is a man named Venkat Prabhu an eccentric, who was heard mumbling…. 'an ordinary day….an extraordinary event'…. Investigations led to two vital clues….a girl named Saroja and a date, July 14th. The investigators seem to be baffled and are clueless as to what the connection is….
Truly refreshingly different. The newspaper also contains articles on the characters in the film and a special on Yuvan Shankar Raja's new avatar as a rock star.
The invitation has been designed by EMC.
The 'Chennai 600024' team sure is rocking and has created huge expectations with the film 'Saroja'. One thing is for sure….there are lorry loads of creativity with this team.
Let's see if the audio launch is also as creative as the invitation.
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